{"id":3672,"date":"2016-12-19T09:33:24","date_gmt":"2016-12-19T08:33:24","guid":{"rendered":"http:\/\/moked.it\/international\/?p=3672"},"modified":"2016-12-19T09:33:24","modified_gmt":"2016-12-19T08:33:24","slug":"media-what-lies-ahead-in-the-21st-century-for-the-jewish-press-in-europe","status":"publish","type":"post","link":"https:\/\/moked.it\/international\/2016\/12\/19\/media-what-lies-ahead-in-the-21st-century-for-the-jewish-press-in-europe\/","title":{"rendered":"MEDIA What Lies ahead in the 21st Century for the Jewish Press in Europe?"},"content":{"rendered":"<p><a href=\"http:\/\/moked.it\/international\/files\/2016\/12\/PE.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/moked.it\/international\/files\/2016\/12\/PE-300x200.jpg\" alt=\"pe\" width=\"300\" height=\"200\" class=\"alignright size-medium wp-image-3673\" srcset=\"https:\/\/moked.it\/international\/files\/2016\/12\/PE-300x200.jpg 300w, https:\/\/moked.it\/international\/files\/2016\/12\/PE.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>By <strong>Jonathan Benedek*<\/strong><\/p>\n<p>In the age of the Internet and social media, news updates arrive instantaneously through the paperless Internet as well as through the diverse array of social media platforms.<\/p>\n<p>\u201cNewspapers find themselves to be in a state with dwindling subscribers,\u201d noted Richard Ferrer, a writer and editor for Britain\u2019s Jewish News publication, to European Jewish Press (EJP). \u201cPeople are no longer looking at newspapers, so media outlets must focus on providing a product that is more fitting for the next generation.\u201d<\/p>\n<p>Like almost all other media outlets in today\u2019s day and age, Ferrer and his publication had to adapt by complementing printed media with much more novel and contemporary mediums and tools of today\u2019s day and age.<\/p>\n<p>\u201cWe are an editorial company that produces around 90% of our content in writing,\u201d he added. \u201c But we extend our brand with live events and video content, as well as audience participation even though our output is primarily in print.\u201d<br \/>\nBut what has apparently stayed constant for Jewish media outlets in Europe is a demand in the market for their content.<\/p>\n<p>\u201cThe public has a passion for Jewish news rather than local news, so we are providing a public service,\u201d said Ferrer. \u201cIt\u2019s a public service, even for Jews that are completely unaffiliated.<\/p>\n<p>Guido Vitale, an experienced Jewish journalist in Italy, is in full agreement with Ferrer with regards to Jewish media serving a public need and interest.<br \/>\n\u201cIn Europe, there exists a market with plenty of people who are interested in the Jewish media,\u201d Vitale told EJP. \u201cThere are plenty of people who are not Jewish and who are interested in Jewish media, even in Italy where there are not so many Jewish people.\u201d<\/p>\n<p>According to Vitale, not only is there a market for Jewish media in Europe but there is also an advantage for the Jewish community to invest in Jewish media outlets.<\/p>\n<p>\u201cIt is important for Jewish people to communicate with society,\u201d continued Vitale. \u201cIt is a neutral place where Jews can communicate with society without having other problems.\u201d<\/p>\n<p>\u201cIt is also a place for Jews to offer something unique to society, specifically the opportunity to see the world through Jewish lens,\u201d Vitale added.<\/p>\n<p>In light of the existing demand and the need for Jewish media outlets in Europe, Vitale seized upon the opportunity to transition over from his work in Italy\u2019s general press to the country\u2019s main Jewish media outlet, Pagina Ebraiche (Jewish Pages).<\/p>\n<p>The newspaper, which can be read on Moked, an online portal that provides Jewish information, was launched by the Unione delle Comunita Ebraiche Italiane (Union of Italian Jewish Communities), an umbrella organization representing Italy\u2019s Jewish community. The newspaper\u2019s intended target audience is the non-Jewish community.<br \/>\nVitale also emphasized what he felt to be a necessity of providing \u201chigh quality Jewish media.\u201d<\/p>\n<p>\u201cThe professional Jewish journalists work in the regular press because working in Jewish papers for the rest of society is much more complicated,\u201d he added. For that reason, Vitale helps train aspiring journalists who seek to work for the country\u2019s main Jewish media outlet.<\/p>\n<p>Despite the hurdles, Vitale expressed a sense of optimism as he believes that \u201ca bright future could very well exist for Jewish media in Europe.\u201d<\/p>\n<p>Oliver Anisfeld, an undergraduate student from the United Kingdom, is already helping to lay the path of success for \u201chigh quality Jewish media\u201d in Europe in the next generation. Anisfeld launched J-TV, a new Jewish media outlet earlier this year that has the appearance of operating as a TV channel on YouTube.<br \/>\n\u201cI saw a big gap in the market,\u201d he told EJP, referring not only to a demand for a Jewish media outlet but an effective one.<\/p>\n<p>\u201cMany outlets haven\u2019t worked in the past because production models were bad since they were just echoing the news stories of the day that people knew anyway.\u201d<br \/>\nThe TV channel is aimed at providing much more flavor and spice than a typical news outlet.<\/p>\n<p>\u201cWe actually make the news by offering new insights and commentaries through different types of content such as educational panel discussions and debates,\u201d he explained.<\/p>\n<p>But more than just being an informative Jewish media outlet, J-TV is largely aimed at providing the audience with a beautiful and positive perspective on the Jewish ideas and concepts.<\/p>\n<p>\u201cWe have a Jewish wisdom sect that shows people in an engaging way, the beauty of Jewish wisdom,\u201d he added. \u201cA Rabbi and Catholic talking about theological disagreements for example, can very often lead the Rabbi participating in the discussion to mention the beautiful ideas in Judaism.\u201d<\/p>\n<p>Unlike Pagina Ebraiche, J-TV is not exclusively targeting a non-Jewish audience but a Jewish audience as well.<\/p>\n<p>\u201cThere\u2019s a crisis in Jewish education and some young Jews are feeling negative about being Jewish,\u201d noted Oliver Anisfeld.<br \/>\n\u201cOn the political side, we\u2019re showing Jewish people how we\u2019re able to stand up and defend ourselves in public,\u201d he added. In doing so, J-TV will occasionally conduct panel debates between defenders of Israel and critics of Israel such Norman Finkelstein.<\/p>\n<p>\u201cOur channel is not just to serve a gap in the market but mainly to strengthen and create positive Jewish identity,\u201d he stressed.<br \/>\nJewish media outlets can very well continue to fill an existing gap in Europe\u2019s media market, where there is not only significant demand for reporting on Jewish news but also a demand from European Jews to feel a sense of pride in their identity.<\/p>\n<p>The success of Jewish media outlets will largely depend not only on the professionalism of the likes of Ferrer, Vitale and Anisfeld but also on the level at which the Jewish community answers the media market\u2019s existing call for reporting on Jewish news. The tools for success are there.<br \/>\n<em><br \/>\n*This article was published in the European Jewish Press on December 12, 2016.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jonathan Benedek* In the age of the Internet and social media, news updates arrive instantaneously through the paperless Internet as well as through the diverse array of social media platforms. \u201cNewspapers find themselves to be in a state with dwindling subscribers,\u201d noted Richard Ferrer, a writer and editor for Britain\u2019s Jewish News publication, to&hellip; <a class=\"more\" rel=\"bookmark\" href=\"https:\/\/moked.it\/international\/2016\/12\/19\/media-what-lies-ahead-in-the-21st-century-for-the-jewish-press-in-europe\/\">leggi&nbsp;<i class=\"fa fa-chevron-circle-right\"><\/i><\/a><\/p>\n","protected":false},"author":4296,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14987],"tags":[],"position":[],"class_list":["post-3672","post","type-post","status-publish","format-standard","hentry","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MEDIA What Lies ahead in the 21st Century for the Jewish Press in Europe? 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