“If we just admitted that people are still needed in order for big data to exist, and if we were willing to lessen our fantasies of artificial intelligence, then we might enjoy a new economic pattern in which the bell curve would begin to appear in digital economic outcomes, instead of winner-take-all results. That might result in sustainable societies that don’t fall prey to austerity, no matter how good or seemingly ‘automated’ technology gets. But the key point, the essential position from which we must not compromise, is to recognize that there is a space of alternatives. The pattern we see today is not the only possible pattern, and is not inevitable”. (Jaron Lanier – Frankfurt, October 12th 2014).